I have been saying for a while that Nicaragua has incredible potential in the call center arena.. The fact that Call Center giant Sitel, is setting up shop, more or less validates that assessment.

Marketwire - Sitel, a leading global business process outsourcing (BPO) provider, today announced it will open a customer care facility in Managua, Nicaragua in April 2008. Sitel's new multi-channel contact center will strengthen the Company's ability to provide high-quality, multilingual customer care and technical support solutions to leading companies worldwide. The 14,747-square-foot facility located at Torre Invercasa No. II, Frente al Colegio la Salle, is expected to staff more than 250 associates with the capacity for an additional 180 seats. Sitel's recent expansion to Nicaragua demonstrates growing demand among Sitel clients for Latin America-based contact center support.

"Latin America is a key part of the growing near-shore horizon to support English and Spanish bilingual customers in North America," said Dave Garner, CEO of Sitel. "Nicaragua offers a talented bilingual workforce to support our clients. We're proud to expand Sitel's presence in the region."

I have been advising clients and prospective clients to give Nicaragua a look. The fact is that Nicaragua offers a huge pool of talented bi-lingual workers, many of them with years of experience living in the U.S., and several mature and growing call center operations. I have had the pleasure of working with, advising or evaluating several of these operations, and see incredible potential in the market.

More on my business blog

TrackBack URL for this entry:
http://www.grupo-utopia.com/blog/mt/mt-tb.cgi/3564