I would not have believed it, but washed up Actor Sylvester Stalone has figured out a way to milk just a few dollars more out of the Tired Rocky Franchise!

The marketing of "Rocky": The release date for Sylvester Stallone's final installment of the Rocky story -- "Rocky Balboa" comes out Dec. 22 -- is no coincidence. The film is being marketed directly to Christian audiences, and the Christmastime opening is a part of that effort. Church groups have been provided with study guides and special screenings, and Stallone himself has been reaching out to the faith community to peddle his boxer's tale; in a recent teleconference with religious leaders, he admitted his own faith had influenced the Rocky story greatly. "The more I go to church and the more I turn myself over to the process of believing in Jesus and listening to His Word and having Him guide my hand, I feel as though the pressure is off me now," he said. "You need to have the expertise and the guidance of someone else. You cannot train yourself. I feel the same way about Christianity and about what the church is: The church is the gym of the soul." (RockyResources, CitizenLink via Drudge)

Once again, it appears that he will milk the Great White Hope theme.

Hey it works... why not? Hmmmm... Sylvester probably owes the IRS some money or something. He is not the first "boxer," to come out of retirement to make one last payday.

TrackBack URL for this entry:
http://www.grupo-utopia.com/blog/mt/mt-tb.cgi/2976