1:18PM: But it will be very competitively priced. Graphite, Copper, Arctic, and Crimson are the new colors. Snazzy.

1:19PM: We're pushing the design to make it more phone-like; we want to expand geographically and demographically. We've been very successful in the States, and we have many carrier partners around the world.

1:20PM: We just launched the Treo 750v with our partner Vodafone -- that product will come to the rest of the world. Same will be true with the Treo 680.

1:21PM: [Doing demo of the Treo 680] This is for featurephone upgraders: we know this is the ideal formfactor for a phone of this class.

1:22PM: [Running down features] Support for Word, Excel, PowerPoint and PDF files, 64MB of RAM, VGA camera, Bluetooth and infrared. What's unique? Brand new phone application and UI. Full user guide on the device. Includes wired car kit application [have to buy a kit, of course]. Hold launcher key to get "most recently used applications." New five tab home screen. Simplified favorites view. Integrated contacts, built directly into the phone application. Active call thumbnails. Easy multiway conference calls. VersaMail 3.5, now includes Exchange contacts sync. Improved addressing. AutoSync any combo of mail, calendar, contacts. Includes Docs To Go Professional v8.0 for Word, Excel, PowerPoint, and PDF files.

1:24PM: Multimedia: new pictures and videos applications, add music to slideshow, save a picture as contact directly from album. Pocket Tunes comes included. Voice memo application.

1:25PM: Streaming media: supports both audio and video, WMA and WMV support. Quad-band GSM/GPRS/EDGE, lacks antenna (finally). Moved SD memory card slot to the side (madness!).

1:26PM: Partner demos: Yahoo! Music, Six Apart (for blogging), Google Maps. You get 30 days of Yahoo Music Unlimited with purchase.

1:27PM: There's a mobile version of TypePad. Now they're showing off Google Maps for Treo -- traffic info included (sweet).

1:28PM: Color us impressed: Google Maps on this thing is pretty hot.

1:30PM: [Demo is over, back to the overview stuff] We're going after the "mobile accomplisher" market. Nine times the size of the mobile professional market. Here's that 680 customer, hasn't purchased a Treo or any kind of smartphone before. There are other things that smartphones give you access to beyond email and calendar...