From the NYT:
A Guest Blogger, and an Unwritten Law
ONE could almost imagine George Clooney, robed and slippered, taking to the veranda of his Italian lakeside villa and hunkering over a laptop for his maiden voyage into the blogosphere, which appeared in the form of a passionate left-wing call to arms at HuffingtonPost.com last week.

"We can't demand freedom of speech then turn around and say, 'But please don't say bad things about us,' " the Oscar-winning actor wrote, adding his voice to dozens of other luminaries that Arianna Huffington, the columnist, former candidate for governor of California and freelance liberal gadfly, has drawn to her blog fold since starting The Huffington Post nearly a year ago. "You gotta be a grown-up and take your hits," Mr. Clooney concluded. "I am a liberal. Fire away."

But just as the great digital chinwag was taking note of the newcomer ("If Clooney blogs, does that make it sexy?" wondered the wits at Gawker), Mr. Clooney dropped a bomb, asserting that although the sentiments in the post were his, they were cobbled together from past interviews with Larry King of CNN and The Guardian, a British newspaper.

And more important, the blog was not written by him.

So was born Clooneygate, which began the week looking like a minor collision between a celebrity's handlers and a celebrity pundit's ambitions for her Web site, and ended amid knotty questions of journalistic integrity and the nature of blogs.

The basic facts are not in dispute. Ms. Huffington wanted Mr. Clooney — an outspoken critic of the war and American foreign policy — blogging on her site, but the actor, she said, wasn't familiar with the form.

So she culled some published Clooneyisms — essentially answers to questions he'd been asked in previous interviews — fashioned them into an essaylike blog entry, and added a few flourishes of her own, including the punchy "I am a liberal. Fire away" bit.

She then e-mailed it to one of his representatives, Lisa Taback. (The original post has since been removed from HuffingtonPost, but it can still be viewed here: snipurl.com/ClooneyBlog.)

"Lisa, here is a blog put together from different interviews George has given," Ms. Huffington wrote in a Feb. 17 e-mail message, which she shared to help clarify what happened. "Would love to get his approval with any changes he wants and then we'll post it on HuffPost and send to Yahoo."

Ms. Taback responded the same day, saying "I will get it to him and get back to you as soon as I hear anything," and then three days later: "Of course this is fine, Arianna! Thank you."

The scant 360-word blog posting that Ms. Huffington had put together was untouched, and that's how it appeared at The Huffington Post — packaged like every other posting there, topped with a pithy headline ("George Clooney: I Am a Liberal. There, I Said It!"), and accompanied by a picture of the author and a short biography.

The ensuing bluster signified different things for different people.

For Mr. Clooney and his representatives — and for a growing brood of loyal "HuffPo" fans who proved, over the course of the week, to be even more loyal to blog purity — it was a simple matter of honesty. Indeed, as early as Tuesday, Mr. Clooney had issued a statement that cut directly to the heart of the matter.

"These are not my writings — they are answers to questions and there is a huge difference," Mr. Clooney said.

But that difference seemed to be lost, at least at first, on Ms. Huffington, who repeatedly pointed to the clear breakdown in Mr. Clooney's public relations machinery, and then later suggested, in a post on her blog, that in any case, "the medium isn't the message; the message is the message."

And that's where, it seems, Ms. Huffington disconnected from many of her readers, blog purists and media critics — all of whom seemed to know, tacitly or otherwise, that the medium carries a message, too.

But I think it, and Huffinton's eventual response, says something about the Blogsphere.

Many of us have been blogging in relative obscurity for years. My blog has had it's ups and downs, but maintained a certain consistency. Arianna came into the game with a loaded gun, money, celebrity appeal and a strategy to get linked by the big boys coming out of the gate. She did not "earn" blog cred, she bought it. And The HP has done well. But not having toiled as many of us have... not having earned the readership, she may have lacked a certain respect for it, that we have gained through blood sweat and tears.

I am happy to see her "fess up," to her error, but maybe now she can learn another "lesson," being a celebrity does not make one's words any more important, or profound. Maybe it is time to shake up her roster a bit, and give some "Real People," a chance to blog on The HP? Will it happen? I doubt it, but it would shake things up a bit...

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[ int_huffington.jpg]From the NYT: ONE could almost imagine George Clooney, robed and slippered, taking to the veranda of his Italian lakeside villa and hunkering over a laptop for his maiden voyage into the blogosphere, which appeared in the form of a... [Read More]

Tracked on March 20, 2006 05:38 PM